Strategy to build businesses
icon MRD CONSULTANCY

We believe that it’s not the theory but the results that make the difference. We don’t believe in anecdotes, dogmas and opinions. We believe in facts. We don’t believe in keeping distance. We believe in getting involved. Have skin in the game and deliver results.

We work with seasoned global industry executives with real-time practical experience. Seen it, done it. We use our in-house (big) data analysis power to transfer data into information. Make it fact-based.

We are committed to results, not theory. Results are delivered where the ‘rubber hits the road’. In the heat of the execution. That’s where we act and make the difference.




Our Solutions: Business Insight

Sales Force Effectiveness - Business Auditing
The effectiveness of Sales Offices is highly depending on the design, proper sales force sizing and essential processes for sales operations. This approach is applied at underperforming (international) sales offices, operating in other (business) cultural settings.
Frontline Profitability - Business Auditing
Frontline Profitability Analyses indicate exactly what the value drivers are and what organizational parameters (enablers) are needed in order to establish the required level of commercial control. It is providing a full quantitative and qualitative insight of the business performance, value leakage, business processes efficiency and improvement potentials.

Our Solutions: Profit Improvement

Strategic Pricing
The key issue in industrial marketing is how to determine the exact positioning of your product in the strategically selected Product Market Combinations (PMC's). Pure pricing strategies hardly exist. Our experience is that most companies perform better by selecting hybrid pricing strategies.
Value Recovery - Radical Profit Improvement
Mainly as part of Frontline Profitability projects the Value Recovery projects are the fastest way of margin recovery via risk free price increases. These projects are risk free since the analytics navigate salesforces to prices or rebates of customer-product combinations, that are out of range within the same customer segment.
Frontline Profitability - Build & Execute
Our Frontline Profitability Projects are based on a proven concept and have been implemented for numerous clients in the B2B industry. A FLP project runs during a period of 3 to 6 months, depending on the size of the organization and the complexity of the business. It is the customization and implementation of a smart selection of improvement methodologies.
Sales Force Effectiveness - Build & Execute
Our Sales Force Effectiveness Projects are aiming at smart and concise improvements of (global) sales forces. These sales forces should as best practice mirror the market dimensions and growth targets set by the company. Often they don't. Critical part is sales force structure, best practices (Commercial Excellence) as well as sales force sizing.
Predictive Pricing Framework
This is the 9 dimensional framework of implementing Predictive Pricing and Advanced Transactional Pricing into sales, marketing and business operations. It results into a seamless and agile team collaboration all focused to realize best possible deal profitability and minimizing churn.

Our Solutions: Business Expansion

Market Driven Innovation
The MRD Market-Driven Innovation Management® approach supports you to bring innovation efforts in line with strategic direction, get a grip and understanding of the progress of the pipeline development in relation to financial targets and have a proven methodology and toolbox to improve the predictability of the outcomes of your innovation efforts.
Business Strategy Development & Execution
MRD has gained global experience in Strategy Development and Implementation. A systematic approach will be followed to collectively develop strategic direction to businesses with the business team itself. This collective business planning approach has proven to be extremely effective throughout numerous companies.
Business & Marketing Strategy
The MarketRedesign Business and Marketing Planning methodology consists of a various modules centered around the 3 key components of Business & Marketing Planning: Segmentation, Targeting and Positioning
Sales Force Sizing & Strategy
The structure and size of (global) sales force organisations should mirror the market and customer portfolio that business is targeting. Mostly sales teams do not fit any longer when time passes. Time is spend on the wrong customers, segments. Prospects and key accounts are not receiving the sales effort needed and sales channels are under or over utilised. MRD is experienced in re-shaping, modifying or trimming sales organisations in any global (cultural) setting possible.
Go-to-Market Strategy
Despite tremendous efforts in product innovation, very often new product launches in B2B fail. MRD designed a methodology and toolbox to support you in improving your product launch capabilities. Have more output, quicker and with more impact. The program has three pillars: Business Intelligence and Business Plan design, Test-marketing and launch preparation (Pre-launch, Launch, Post-launch).