MarketRedesign is proud to be partnered with Northeastern University’s Professor Yael Karlinsky Shichor where we together are building on: Automating Pricing Decisions in B2B.

The purpose of this study is to investigate when salespeople comply with price recommendations, what might shift compliance, and possibly how compliance could be encouraged. MarketRedesign (MRD) has a pricing tool, PriceCypher, that recommends prices to salespeople. MarketRedesign (MRD) has a pricing tool, PriceCypher, that recommends prices to salespeople.

The goal: How do humans react to price recommendations and how do they negotiate with those recommendations.

MRD focuses on helping Prof. Yael in identifying patterns that can foster this research. MRD has a pool of data in pricing negotiation patterns which is currently playing a beneficial role in this research. MRD focuses on the prediction in the tool, and Prof. Yael focuses on how the tool can be used by the end consumer.

Prof. Yael is also on the advisory board of MarketRedesign and we are deeply grateful for this collaboration.