Ruud Schmeink is CEO of MarketRedesign and specialist in general management, pricing & profit management, value recovery and new business development. Ruud is participating as key expert in several international client improvement and re-structuring projects. Ruud developed a career along several senior management positions at HBG, DSM, Linde Gas and holds a MSc degree from Wageningen University and participated in advanced management courses at IMD.
Active Areas: Data Science, Predictive Pricing, Advanced Transactional Pricing
Jeroen Smeets has an 8 year track record in pricing analysis & qualitative profitability and value leakage analysis at MRD. Jeroen holds a MSc degree in Mathematics from Eindhoven University and is participating in several pricing data science projects. Jeroen is leading the research programs between MRD and Eindhoven University, Faculty Mathematics.
Active Areas: Innovation Management, Research, Data Science Project Management
Yifan Cao has a solid track record in data science and mathematics at MRD. Yifan holds a MSc degree in Mathematics from Eindhoven University and is participating in several pricing data science projects. Yifan is leading machine (online) learning project as well as MRD’s research program with Eindhoven University.
Active Areas: Mathematics, Data Science, Modelling
Thomas holds a MSc degree in Econometrics from Tilburg University and is participating in several pricing data science projects. Thomas is as well involved in business strategy projects at large international clients.
Active Areas: Data Science, Modelling, Business Strategy