Value Recovery & Profit Re-generation

graphic-highchartThe restoration or recovery of profit and turn-around of margin deterioration. Even in down-turn markets profit can
be retained once the essential pricing strategic, tactical and operational instruments are applied. MRD has gained extensive expertise and experience in global recovery of profitability on numerous industries and companies.




Our Solutions: Marketing Science

Predictive Pricing Modelling
The mathematical modelling of the Price Drivers of a data set result in advanced algorithms. These algorithms are the essential engine to operationalize the predictive pricing.

Our Solutions: Technology

MyDealwinner ATP - Advanced Transactional Pricing
The web-based tool that brings the Predictive Price and the Predictive Price Framework into operation. It is shown on screen, web-based to guide all negotiations to deal optimum via target, floor, predictive prices, price risk and profit results.
MyDealWinner PPM - Price List Management
The myDealWinner PPM pricing software forms the basis for operating pricing best practices in sales force working processes. The Marketing function can now automated direct sales forces to operate within the agreed and optimal price bands. Mobile and Global. The positioning and price differentiation of the product portfolio is created and managed out of the Price List Management module of MyDealWinner PPM.
MyDealWinner PPM - Customer Value Management
The myDealWinner PPM pricing software forms the basis for operating pricing best practices in sales force working processes. The sales managers will monitor and plan sales activities on price via Customer Management. This part of the tool allows sales managers to compose customer value plans and can be used to run a value recovery campaign.
MyDealWinner PPM - Configure Price Quote
The myDealWinner PPM pricing software forms the basis for operating pricing best practices in sales force working processes. The most powerful tool is the CPQ module of MyDealWinner. It is the deal optimizer and quoting engine for sales forces. This tool is also mobile accessible and ensures that sales is optimizing prices with all possible insights and with full respect to the bottom-line.

Our Solutions: Strategy

Strategic Pricing
The key issue in industrial marketing is how to determine the exact positioning of your product in the strategically selected Product Market Combinations (PMC's). Pure pricing strategies hardly exist. Our experience is that most companies perform better by selecting hybrid pricing strategies.
Value Recovery - Radical Profit Improvement
Mainly as part of Frontline Profitability projects the Value Recovery projects are the fastest way of margin recovery via risk free price increases. These projects are risk free since the analytics navigate salesforces to prices or rebates of customer-product combinations, that are out of range within the same customer segment.
Frontline Profitability - Build & Execute
Our Frontline Profitability Projects are based on a proven concept and have been implemented for numerous clients in the B2B industry. A FLP project runs during a period of 3 to 6 months, depending on the size of the organization and the complexity of the business. It is the customization and implementation of a smart selection of improvement methodologies.
Sales Force Effectiveness - Build & Execute
Our Sales Force Effectiveness Projects are aiming at smart and concise improvements of (global) sales forces. These sales forces should as best practice mirror the market dimensions and growth targets set by the company. Often they don't. Critical part is sales force structure, best practices (Commercial Excellence) as well as sales force sizing.
Predictive Pricing Framework
This is the 9 dimensional framework of implementing Predictive Pricing and Advanced Transactional Pricing into sales, marketing and business operations. It results into a seamless and agile team collaboration all focused to realize best possible deal profitability and minimizing churn.