Business Expansion

shutterstock_104477534-300x200The right dimension and way to expand your businesses is an art to find and execute. We have helped many corporations to accelerate growth towards targets set and make ambitions within reach.


Our Solutions: Marketing Science

Churn Optimisation
The essential parameters that are of influence to Churn can be detected and modelled into an algorithm in order to find the optimum set-point or targets on these parameters. This Modelling to optimise Churn parameters has led to remarkable churn improvements.

Our Solutions: Technology

MySalesProjects - Lead & Conversion Management
Hier kan tekst komen over de teaser genaamd Churn & Pricing Positioning, Guidelines & SteeringLead Software, Sales Conversion Management

Our Solutions: Strategy

Market Driven Innovation
The MRD Market-Driven Innovation ManagementĀ® approach supports you to bring innovation efforts in line with strategic direction, get a grip and understanding of the progress of the pipeline development in relation to financial targets and have a proven methodology and toolbox to improve the predictability of the outcomes of your innovation efforts.
Business Strategy Development & Execution
MRD has gained global experience in Strategy Development and Implementation. A systematic approach will be followed to collectively develop strategic direction to businesses with the business team itself. This collective business planning approach has proven to be extremely effective throughout numerous companies.
Business & Marketing Strategy
The MarketRedesign Business and Marketing Planning methodology consists of a various modules centered around the 3 key components of Business & Marketing Planning: Segmentation, Targeting and Positioning
Sales Force Sizing & Strategy
The structure and size of (global) sales force organisations should mirror the market and customer portfolio that business is targeting. Mostly sales teams do not fit any longer when time passes. Time is spend on the wrong customers, segments. Prospects and key accounts are not receiving the sales effort needed and sales channels are under or over utilised. MRD is experienced in re-shaping, modifying or trimming sales organisations in any global (cultural) setting possible.
Go-to-Market Strategy
Despite tremendous efforts in product innovation, very often new product launches in B2B fail. MRD designed a methodology and toolbox to support you in improving your product launch capabilities. Have more output, quicker and with more impact. The program has three pillars: Business Intelligence and Business Plan design, Test-marketing and launch preparation (Pre-launch, Launch, Post-launch).