‘Our idea was to make B2B companies more profitable by analyzing their pricing intelligence in a quantitative way. When you’re selling something, the first challenge is coming up with a price. The next challenge is that in B2B you have to deal with a lot of negotiating, bargaining and haggling. If a company buys a lot of your product, they will want a discount. So how much discount are you going to give and where will you stop? If you give too little you can lose the deal, but if you give too much it will eat up your margin. You have to look for the sweet spot. That sweet spot is calculable.’
Ruud, Our CEO was in conversation with the High Tech Campus Eindhoven to talk about the future of A.I. and MRDs vision.

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