SOLUTIONS
STRATEGY
Consultancy & Change Management
Sustainable growth and marketing strategies require a customised and pragmatic approach that is grounded in data and facts. MRD has an arsenal of proprietary tools and techniques as well as quantitative and business experts to support organisations in the growth and transformation journeys.
MARKETING SCIENCE
Data & Mathematical Modelling
Organizations are sitting on a gold mine waiting to be tapped. By leveraging our expertise and knowledge in the domain of mathematics and data science, organizations have turned their data and information assets into business insights and opportunities.
TECHNOLOGY
Web & Integration Solutions
It is important to view technology as a means to growth and improvement and not the end itself. MRDs technology integration solutions are light and hassle-free and enable our strategies and intelligence to be used by organizations in an easy, realtime and effective manner.

STRATEGY

Market Redesign B2b pricing optimization Pricing analytics Price AI Pricing Data Science Professional pricing society Price steering Price increase Pricing process EPI MARKETING SCIENCE STRATEGY TECHNOLOGY ENHANCED BUSINESS PERFORMANCE. Sales Force Effectiveness Sales force sizing

Business Expertise for Organizational Steering, Execution & Monitoring

We believe that it’s not theory but the results that matter. With a disdain for buzz words and management fads, we focus on understanding your context and challenges and applying our expertise in crafting a strategy that helps you achieve your goals.

All projects begin with identifying the potential impact/business case for change based on facts, figures and value-drivers. We enable our clients to set achievable goals and design a roadmap that leverages in-house talent and resources to mobilize all layers of the organisation into action.

Areas we focus on are: Growth & Market Entry Strategies, Sales Force Sizing & Effectiveness, Pricing Strategy & Frameworks, Price Performance Improvement.

 

 

MARKETING SCIENCE

Market Redesign B2b pricing optimization Pricing analytics Price AI Pricing Data Science Professional pricing society Price steering Price increase Pricing process EPI MARKETING SCIENCE STRATEGY TECHNOLOGY ENHANCED BUSINESS PERFORMANCE. Sales Force Effectiveness Sales force sizing

Applied AI & Learning for enhanced business performance.

As a marketing science company, we use advanced mathematics and data science to empower companies with the intelligence needed to make critical decision.

We use methods such as regression, classification, neural networks, and clustering to uncovering hidden patterns in the data of our clients to help them achieve operational excellence.

Our four step approach

DISCOVER patterns & trends in organisational + external market data.

VALIDATE business logic to ensure fortification of desired business practices.

PREDICT events with an un-biased model

LEARN to adapt to new situations based on results.

TECHNOLOGY

Market Redesign B2b pricing optimization Pricing analytics Price AI Pricing Data Science Professional pricing society Price steering Price increase Pricing process EPI MARKETING SCIENCE STRATEGY TECHNOLOGY ENHANCED BUSINESS PERFORMANCE. Sales Force Effectiveness Sales force sizing

Web-based solutions for Price Steering, Executions & Monitoring.

Technology can fuel organisational growth and success when leveraged correctly. We use technology applications as a vehicle to deliver our business expertise and predictive intelligence to our clients in a lean, hassle free and real-time way.
Our technology solutions inclues:
– Standard API connections to deliver our pricing and sales intelligence to your CRM, CRP, ERP system.
– API connections to deliver intelligence to excel-based or other native tools.
– Web-based tools to steer, execute and monitor your pricing process.
– Web-based tools to monitor sales performance.

OUR LATEST INNOVATION: PRICECYPHER

Pricing Intelligence

Predictive Pricing for enhanced Negotiation Success

What is it?

A science and learning based solution that computes the Customer ‘Willingness to pay’ per deal – the key-question in every negotiation based sales process.

How does it work?

Using advanced statistics and applied machine learning, algorithms are trained on transactional data(sales + quote + cost data) as well as reliable market/competitive data.

When is it useful?

In complex B2B pricing/negotiations settings which require increased commercial control and pricing process optimisation.It enables pricing executives to go into negotiations full of confidence and science backed intuition and ensures that deals are closed faster and with more precision.

What are the benefits?

Predictive pricing intelligence delivers substantial business benefits such as:

Margin Increase of 12 – 20% by optimizing revenue on each deal.Customer Acquisition of 3 – 5% with accurate pricing and increased deal win probability. Faster Negotiation by a factor of 20 by eliminating the need for manual research and calculations.

How is it offered?

As a real-time, web-based solution via APIs in a CPQ/CRM.

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